This redesigned symbol for JoongAng Ilbo, which represents its desire to be the eyes, ears and mouth of the people in the 21st century. The circle represents the eye and mouth. The “J” in the center is the 1st letter of JoongAng Ilbo, while at the same time representing the ear. The color orange stems from Oriental philosophy representing people and trust. Also, the symbolic color orange gives the feeling youth, which is a fitting representation of JoongAng Ilbo. The original Korean and English logo, used since October 9, 1995, was redesigned in September 1997, taking into consideration its symbolic harmony before being changed and upgraded.