“JoongAng Ilbo’s Direction” contains our newspaper’s production policy, reader focus, mission of the press, and the extraordinary commitment of all our employees and management to uphold these values. The JoongAng Ilbo uses this philosophy as the basis to provide the highest standards for news reporting. When necessary, it speaks out against the Korean establishment on behalf of its readers and citizens. It will do its utmost to be the compass and beacon to society in the 21st century. All articles from our newspaper are selected for the people - we are constant in our vigil to protect and encourage the idea of man’s dignity and respect for life along with the grace of man’s life. Also, we must reject in our intercommunications any sort of oppression, prejudice or discrimination of Koreans. In the long term, we must raise awareness to the importance of quality of life and environment. More than providing fast, accurate, in-depth information, JoongAng Ilbo is concerned with guiding society. Oblivious to trends, the newspaper’s main concern is in the safeguarding of social justice. Protecting the right to freedom of speech is every reporter’s duty as is maintaining a clear understanding of how to conduct oneself. With the flood of information available both online and offline, we consider ourselves the “eyes, ears and mouth” of truth for both our readers and society. We have the goal of bringing to everyone’s attention international issues that transcend national and racial boundaries. Using the philosophies of democratic principles and market economic movements as the basis, we provide the reader with the pulse of the trends affecting the world today. We strive to be the fair, open, and in-depth source of news and analysis of world events. At the same time, with an impartial and open eye on the international community, the media is entrusted with the duty of grading Korea’s condition and state. JoongAng Ilbo is constantly working towards self-reform and improvement. Furthermore, we will be at the forefront in advocating reforms in the direction of our society and nation, in response to a quickly changing civilization in the 21st century. Man should be the root of all progress in civilization and in technological and cultural development. This is what will guide us and be the stepping-stones to creating a brighter future.